Welcome to Barriga Consulting, a qualitative research and consultancy provider run by Rachael Barriga, a highly experienced and insatiably curious research professional.
For businesses to succeed, their customers must be at the heart of every decision: alignment with contextual human insight and values is crucial to propel growth.
Barriga Consulting provides this empathetic, human-centered learning. Over many years I have interviewed and observed hundreds of people, watching their body language and behavior, and listening to the way they talk. I love asking questions (even the sensitive or tricky ones) to uncover what makes people tick. I do all this in the quest to understand what drives their responses, beliefs and behavior, to shed light on who they truly are and how this shapes their interaction with the world, and the products, brands and services around them.
“I want to understand the world from your point of view. I want to know what you know in the way you know it. I want to understand the meaning of your experience, to walk in your shoes, to feel things as you feel them, to explain things as you explain them. Will you become my teacher and help me understand?”
A qualitative boutique with global reach
How I Deliver
What I Deliver
Why Qualitative?
Global Reach
Where I’ve Come From
Contact
To deliver insightful, robust qualitative research which leads to informed decisions and a clear sense of direction.
