As a ‘solopreneur’, I offer agility and responsiveness, as well as a single, experienced point of contact. My extensive network within the US and internationally means that I can draw together a team of trusted fellow researchers as needed.
My clients consist of organizations and market research agencies based in the US and overseas. True partnership yields the best results, and clients are welcome to join in at any stage in the research to contribute their perspective and tackle the issues together.
No ‘research solutions’ are set in stone. Any approach taken is driven first and foremost by your objectives. It may be a single methodology or a creative hybrid of different methods, but it will be carefully thought through to ensure that it engages with the right people, in the right place, at the right time. It will be a tailored approach that seeks to answer your unique business questions.
Research methods offered include, but are not limited to:
Projective & Enabling Techniques
Across methodologies, these are techniques that can be applied to really get beneath those surface responses and rationalized thoughts to explore instinctive, emotional System 1 thinking. Simply put, this is the exciting stuff which unlocks true insight, peeling back the layers of the onion to get to the core. I have a comprehensive toolbox at my disposal such as metaphor elicitation, personification, laddering, extended visualizations, mapping, brand obituaries and more.
“When you tap into a fundamental human drive... and many of these are quite primal and instinctive - the brand glows with a certain luminosity... this is good news for brands - it gives them a more universal human currency.”
With experience in every aspect of qualitative research from project design to guide writing, fieldwork, analysis and debriefing, you can rest assured that things will be done in a thorough and professional manner.
Commitment, enthusiasm, tenacity, integrity and the pursuit of exceptionally high standards.
