A qualitative research and consultancy provider run by Rachael Barriga
 
 

Global expertise,

local insight

 
 
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If your business requires insight from more than one market, Barriga Consulting can help.

I have been lucky enough to live and work in England, France, Australia and the USA. I have also traveled throughout Europe, North America and the Asia Pacific region to conduct and oversee research for numerous blue-chip clients. This first-hand knowledge of different markets and their cultural nuances is invaluable in helping to develop sensitively-designed global studies and provide rich, contextual analysis.

Indeed, as a Brit living in Cincinnati, Ohio, much of my work comes from agencies in Europe who are conducting international studies and need a partner within the US market. I relish the opportunity to jump on board and contribute to your global report with my local feedback.

Equally, I am experienced in handling multi-country studies - managing overseas fieldwork, attending and observing research, analyzing and debriefing with local researchers. My international network of colleagues is always ready to help.

 

 
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Drawing out insights across different cultures, groups and attitudinal tribes to help clients anchor their brands, products, communications and services at a macro and micro level.

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