Are you an organization seeking to understand customer or stakeholder needs, thoughts and feelings so that you can better develop your brand, product, service or communications?
Are you a US research agency needing extra qualitative manpower?
Are you an overseas research agency seeking a US partner to contribute towards a global study?
As a skilled qualitative specialist, I can help.
I draw on many years of training and experience at leading global market research agencies, as well as hothouse research boutiques, and I assist across the entire product and service lifecycle, from new concept development to advertising and branding evaluation:
My experience spans numerous sectors, and this diversity is what I love about my chosen career. One day I may spend time in-home with a consumer observing their breakfast routine, and the next I may be interviewing teachers to investigate strategies for psychostimulant education in schools. From hair removal products to dental hygiene to IT providers, I enjoy getting involved in it all and there is never a dull moment!
“You may have heard the world is made up of atoms and molecules, but it’s really made up of stories.”
I deliver most often, but not exclusively, in the following sectors:
• FMCG
• Retail
• Advertising & media
• Business-to-business
• Charities and not-for-profit
Clients I have worked with during my career include:
Thorough, insightful, actionable qualitative research.
THOROUGH: Not only thorough in terms of attention to detail and rigor, but also in the sense that, every step of the way, I will check and re-check my thinking and approach to ensure that we’re on the right track to getting the answers you need for your business.
INSIGHTFUL: Having conducted hundreds of groups, in-depth interviews, observations and other qualitative methodologies, I am skilled at uncovering deep-seated consumer feelings and motivations, and will anchor these findings within the context of your business.
ACTIONABLE: My role as researcher starts the moment I take a brief: I want to understand your objectives and the context of any research decisions to be made. These are the first steps in ensuring that output provides sound tactical and strategic advice and provides clear direction for your business.